When it comes to the Northern Lights, a lot of people are probably guilty for being attracted to the natural phenomenon purely for aesthetic reasons, but a new travel website is hoping to make the experience much more educational. Icelandair has built an interactive site that lets people create their own Aurora Borealis. More than that, it teaches visitors key pieces of information along the way.
Although the end goal is to have people use Icelandair to visit see the Northern Lights in person, this travel website proves to bring even more substance to such "ploys." By using a "learn-by-doing" system, the travel website lets people adjust the KP Index, the altitude and the oxygen/nitrogen levels in order to better understand why and how the colors change.