When it comes to the Northern Lights, a lot of people are probably guilty for being attracted to the natural phenomenon purely for aesthetic reasons, but a new travel website is hoping to make the experience much more educational. Icelandair has built an interactive site that lets people create their own Aurora Borealis. More than that, it teaches visitors key pieces of information along the way.
Although the end goal is to have people use Icelandair to visit see the Northern Lights in person, this travel website proves to bring even more substance to such "ploys." By using a "learn-by-doing" system, the travel website lets people adjust the KP Index, the altitude and the oxygen/nitrogen levels in order to better understand why and how the colors change.
What's Driving This Trend
- Interactive Educational Travel
- Innovative travel experiences that educate travelers are becoming increasingly popular, such as Icelandair's interactive Aurora Borealis website.
- Learn-by-doing Systems
- Educational websites that allow users to adjust and experiment with various factors in a fun and engaging way can provide a disruptive innovation opportunity.
- Science-based Tourism
- Science-based tourism that educates travelers on natural phenomena like the Northern Lights can create a unique and valuable experience.
Who This Affects Most
- Travel and Tourism
- Travel and tourism industry players can create more engaging and educational travel experiences based on natural phenomena like the Northern Lights.
- Edtech
- The intersection of education and technology can provide a variety of opportunities for developing online learning experiences, such as Icelandair's Aurora Borealis website.
- Environmental Science
- Environmental science organizations that study natural phenomena like the Northern Lights can leverage interactive tools like Icelandair's website to educate and raise awareness.
