Tesla continues to pave the way for the future of automobiles, this time with its Tesla Autopilot Trial. For one month, owners of the company's Model S and X will be able to put the self-driving software to the test -- for free! Although the hardware for the futuristic feature has been embedded in the design since late 2014, the software is a separate option that costs $2,500 at purchase or $3,000 as an after-purchase add-on.
At that expense, it's only natural that people haven't been opting for it as enthusiastically as the brand could have hoped. But with the Tesla Autopilot Trial, that could change drastically. After all, returns are not common in the consumer world and once a person gets hooked, well, they're hooked. Such trials are a great business move.