Track-Ready EV Packages

The Tesla Model S Plaid Track Package Unlocks a 200mph Top Speed

The Tesla Model S Plaid Track Package is an upcoming upgrade for drivers to use as a way to easily take to the track without having to keep a second car in their collection. The upgrade will be compatible with 2021 or later Model S Plaid models and starts off by unlocking a 200mph top speed, while also providing the equivalent of 1,020-horsepower (760kW). Drivers an enjoy powerful acceleration with zero to 60mph time of 1.99-seconds to make it perfect for handling the demands of any raceway.

The Tesla Model S Plaid Track Package also includes 20-inch Zero-G wheels forged out of aluminum with Goodyear Supercar 3R tires. The upgrade package will be available starting at the beginning of June 2023 with the price set at $122,490 for a new Track Pack-equipped Model S Plaid.

Image Credit: Tesla

Tesla Track Packages
Automakers should create their own unique track-ready packages to appeal to driving enthusiasts and add more value to their high-performance vehicles.
High-speed Electric Cars
There is a potential growth in the market for luxury electric vehicle models as high-performance electric vehicles become more mainstream.
Electric Sports Cars
More automakers may follow Tesla's lead in creating electric sports cars and related performance packages to meet the demands of performance enthusiasts.

Where This Applies

Automotive
The automotive industry can innovate by developing their own performance packages as a unique selling point for high-performance electric vehicles.
Electric Vehicle
The EV industry can expand their market by creating more high-performance electric vehicle models to appeal to enthusiasts and motorsport fans.
Motorsport
Motorsport industry players can capitalize on the rise of high-performance electric cars by developing more events that feature and promote them.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 29%
Freshness 18%

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