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VR Ticket Previews

The StubHub Virtual Reality Features Lets People Experience Where They'll Sit

— April 1, 2016 — Lifestyle
As much as companies might like to think seating maps to sporting events, concerts and more help people understand where they will be sitting and what view they will have -- that is far from the case. Yet the StubHub Virtual Reality feature cuts through that tough call by providing consumers with a chance to experience exactly where they want to sit.

The StubHub Virtual Reality service will be tested for the sale of March Madness' Final Four ticket buyers. Working within the existing StubHub apps for iOS and Android, people can experience their potential seats on smartphones or tablets with or without VR headset like Google Cardboard or Gear VR. However they do so, it'll add a lot more context.
Trend Themes
1. Virtual Reality Ticket Experiences - Creating virtual reality experiences for ticket buyers enables them to preview and select their seats with greater confidence and accuracy.
2. Seating Visualization Technology - Developing advanced technology tools that provide realistic and interactive seating previews can enhance the ticket buying experience and increase customer satisfaction.
3. Enhanced Contextualization - Offering consumers more context by integrating interactive features like VR headset compatibility can improve the decision-making process when purchasing event tickets.
Industry Implications
1. Ticketing and Events - The integration of virtual reality technology in ticketing platforms can revolutionize the way people buy and experience event tickets.
2. Virtual Reality Technologies - The development of VR technologies specifically tailored for the ticketing industry can open up new opportunities for immersive and interactive ticket buying experiences.
3. Mobile App Development - Investing in mobile app development to support virtual reality features and provide seamless user experiences can be a game-changer in the ticketing industry.
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