Following the controversial launch of the Forever 21 Plus Instagram account last February, the fashion brand has listened to follower feedback and included more plus-size bloggers in place of models. The social account, which has over 50,000 followers, originally received backlash for featuring women (sized 0X to 3X) who were considered to be too thin for 'plus-size' status. By showcasing more plus-size bloggers, the clothing retailer is attempting to display more realistic women wearing Forever 21 Plus clothes. They have also deleted some images to further enhance their new Instagram esthetic.
However, controversy continues as social media users debate whether a segregated plus-size Instagram is necessary or even beneficial when it comes to the self-esteem of women and their body image.
The Forever 21 Plus Instagram Account Showcases More Bloggers
Alyson Wyers — April 1, 2016 — Marketing