Thinx's offerings now include an expanded plus-size range from XS to 4X, thanks to the Thinx for All collection available at Target. The size-inclusive period underwear products are eco-conscious alternatives to tampons and pads. The accessibly priced period underwear collection makes it easy for people to get the brand's signature styles in just the right size, all the while experiencing optimal odor, leak and stain protection. When taking care to expand its range, the brand tested menstruating bodies of all sizes, with particular attention paid to the hip, waist and leg areas.
Thinx CEO Maria Molland says, "We recognize the plus-size community has been overlooked in period care, and it’s important for us to help bridge that gap for those who want to be part of our brand."
What's Driving This Trend
- Size-inclusive Period Care
- Opportunity for companies to expand their product lines or create new ones for people of all sizes who menstruate.
- Eco-friendly Menstruation Products
- There is a growing demand for sustainable materials, packaging, and production practices in period care that can lead to a new market for environmentally conscious companies.
- Affordable Period Underwear
- There is a market for affordable, effective, and comfortable period care solutions especially for low-income individuals, college students, and young people.
Who This Affects Most
- Period Care Industry
- Companies in the period care industry can innovate and redesign their products using eco-friendly materials and create inclusive sizes or affordable options to cater to all menstruating individuals.
- Sustainable Fashion Industry
- Fashion companies can explore using eco-friendly and sustainable fabrics for period-proof underwear and alternative menstrual products, as part of their sustainable fashion offerings.
- Retail Industry
- Retailers can cater to a wider demographic by expanding their range of period care to include affordable and inclusive options to promote accessibility and inclusivity.
