From now until the month of December, people in the UK visiting London's Covent Garden will have the chance to visit a new temporary retail space and test out Casper mattresses, pillows and sheets. The sleep-inspiring pop-up includes several private rooms that can be booked by individuals looking for a restful "snooze session," although the space also features larger open spaces that are suited to hosting public events.
Since one of the hallmarks of Casper's business is its mattress-in-a-box, which was only just recently launched in the UK, those who visit the sleep pop-up shop will be able to take advantage of Casper's bike courier service provided that they live in a 10-mile radius of Covent Garden.
While shopping for bedding, mattresses and pillows generally doesn't involve must testing on the consumer's behalf before a purchase is made, this unique opportunity from Casper gives people the chance to truly try before they buy.
This Space Encourages Booking a "Snooze Session" to Try Casper Mattresses
Laura McQuarrie — October 25, 2016 — Marketing
References: casper & essentialretail