To kick off its latest promotion, Taco Bell is letting customers experience a taste of the future with its very own VR Arcade. Not only will the pop-up arcade give fans a chance to demo PlayStation VR, but it will also allow them to snack on their favorite Taco Bell dishes.
The Taco Bell VR Arcade is opening up in New York City on September 15th and running until the 16th. The pop-up will give fans a chance to demo the new PlayStation VR system before it hits stores this October. To complete their gaming experience, fans will also be treated to delicious Taco Bell food while immersed in virtual reality.
The interactive pop-up marks the debut of a new Taco Bell promotion for its $5 Big Box, which includes a Doritos Locos Taco, a Crunchy Taco, a Cheddar Habanero Quesarito and a medium fountain drink. When customers order the new combo they will also receive a code that gives them a chance to win their very own PlayStation VR bundle.
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
Katherine Pendrill — September 15, 2016 — Marketing