American Apparel recently announced that it is teaming up with Postmates to offer on-demand clothing deliveries. After a tumultuous few years, the new partnership signals American Apparel's latest attempt to reestablish itself as the go-to-option for basics.
The American Apparel x Postmates partnership will allow customers to order on-demand clothing deliveries. Customers can choose from the brand's wide selection of unisex basics, including tees, sweatshirts, leggings, pants and dresses. The service will initially cost just $1.99 per delivery and it will be offered in 31 metropolitan areas. As the retailer's Chief Digital Officer Thoryn Stephens explains, "American Apparel is improving its omni-channel consumer experience via Postmates by becoming their first major fashion retailer to offer 'on-demand basics'."
The new partnership ultimately reflects the rise in on-demand services and the evolution of online shopping.