NASASEASONS, a contemporary clothing label that was founded back in 2014, aims to appeal to youthful consumers who have a rebellious and rather cynical point of view.
In order to target this demographic, the brand employed Eileen Kelly and Naleye Junior, with the former social media mogul perhaps better known by her Instagram name, "killerandsweetthang." The two wear NASASEASONS' Fall/Winter 2016 collection in a colorful editorial together, flaunting shirts, hoodies and hats that boast phrases like "NO PICTURES," "LOVE WILL TEAR US APART," "I KILL ROMANCE" and "I USED TO MISS YOU."
The color pallets which are presented throughout are refreshingly simplistic, with black and white broken up with light pastels in yellow and pink. The phrases that decorate the apparel change in typography and color, however are unified by a sense of youthful casualness.