While many are having their groceries delivered to their homes as a matter of convenience, this groceries delivery service allows festival-goers to enjoy healthier options than what is available on-site. Portuguese supermarket Continente is offering a special service to those attending the Meo Sudoeste Music Festival: they will be able to food shop online and have groceries delivered directly to them at the festival.
Customers can order food in advance or during the event using the Continente app. This strategy is a way to entice a younger audience to use (and get hooked on) their groceries delivery option.
Delivery startups have become increasingly popular, including healthy food delivery. However, many focus on young professionals or busy families, setting this offering apart.