For those looking for drinking experiences that are out of the ordinary, there's plenty of services, events and products available.
For example, the 'Four Seasons Vali' is geared towards men with a taste for bourbon. The spa offers treatments like the 'From Boots to Booze Men's Pedicure,' the 'Bourbon Cowboy' and the 'Men's Cut and a Cold One.' Targeted towards men looking to pamper themselves, the Four Seasons Vali incorporates traditionally masculine elements to make them feel more comfortable with the services provided.
On the other hand, the 'Aire Ancient Baths' in NYC is perfect for wine lovers, as the spa gives them the opportunity to take part in what's called a 'Red Wine Ritual.' Also featured in these unique drinking experiences is the subscription service offered from Hurd. Along with craft beers, the company provides 7 inch vinyl records that can be enjoyed while sipping the beverages.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
