Billed as "LA's Oldest Bowling Alley," Highland Park Bowl in Los Angeles is a beautifully restored bowling alley. 'The 1933 Group,' a bar design firm that specializes in creating an old-timey, early 20th century feel, refurbished the establishment, retaining its historic roots.
Originally opened in 1927 during the Prohibition Era, the current Highland Park Bowl does offer alcohol, but otherwise it stays true to the 20s. The eight lanes are all functional, despite their age, so those attending Trend Hunter’s Los Angeles innovation conference can get an authentic experience of the Americana. The building's industrial modernist architecture only adds to Highland Park Bowl's jitterbug aura.
Sticklers will notice one other historical inaccuracy: the bowling pins are cleared by machines rather than human attendants, as in the 20s. For the sake of convenience, though, that factor should be overlooked.
What Makes This Trend Stand Out
- Historic Restoration
- Restoration of historic establishments provides an opportunity for businesses to capitalize on nostalgia and authenticity.
- Old-timey Design
- Design that emulates past time periods provides a unique customer experience, particularly for those seeking nostalgia or novelty.
- Authentic Experience
- Offering customers an authentic experience, such as using functional, but outdated technology, can provide a unique selling point for businesses.
Sectors Adopting This
- Hospitality
- The hospitality industry can benefit from historic restoration and unique design to attract customers seeking an immersive experience.
- Entertainment
- Entertainment venues, such as bowling alleys, can incorporate historic restoration and design to create a distinct experience and bring in customers.
- Tourism
- Tourist attractions can benefit from historic restoration and design to offer visitors a unique perspective in an immersive experience.
