Stepping once again outside their focus as a restaurant delivery service, DoorDash will now be providing alcohol on-demand as well. Previously, the on-demand delivery company partnered with 7-Eleven and b8ta to extend their offerings for a limited time. Now they are piloting a program in Southern California to provide alcohol delivery.
DoorDash head of business development Prahar Shah explained the appeal -- "as we started talking to our merchants about it, they loved this idea of pairing their most popular dishes with specific types of alcohol." This allows the food delivery company to reach a wider audience across a variety of demographics while also bringing in new business clients.
Although DoorDash has met many challenges with alcohol on-demand, such as legality, payment and selection, this provides an exciting opportunity for them to increase functionality and provide a wider breadth of experience for consumers.
Food-Paired Alcohol Deliveries
More Stats +/-
Dog-Powered Delivery Services
Fried Chicken Delivery Services
Alcohol Delivery Subscriptions
Gadget Delivery Services
Corner Store Delivery Apps
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
DoorDash is Expanding to Provide Alcohol On-Demand in SoCal
- By: Alyson WyersJun 30, 2016