Hurd is a unique subscription service that helps its subscribers to discover two new things at once: local craft beers and up-and-coming musicians.
Alcohol and music have always been a good pair, and there's something incredibly satisfying about getting a great beer from a small bar and sitting down to listen to the local band playing there. While Hurd can't mimic that feeling exactly, it comes as close as possible. Available in the UK, the service sends a new craft beer or cider pairing each month, along with a 7 inch vinyl featuring small local bands.
The bands on Hurd's vinyls are often so small that they don't have vinyl pressings of their own. As such, Hurd works directly with those bands' labels to get pressings made for its service.
What's Driving This Trend
- Beer and Music Pairings
- Opportunity to create new experiences for consumers by pairing local craft beers with up-and-coming artists.
- Subscription-based Discovery Services
- Innovative model of delivering unique and localized experiences to customers through monthly subscriptions.
- Vinyl Resurgence
- Potential to tap into the growing demand for vinyl records, especially for smaller, local bands that do not yet have their own pressings.
Who This Affects Most
- Craft Beer and Cider
- Opportunity to enhance consumer experience and reach new audiences through unique and localized pairings with up-and-coming musicians.
- Music Streaming and Discovery
- Potential to disrupt traditional music distribution channels with a subscription-based model that delivers localized and emerging artist content directly to consumers.
- Vinyl Record Production
- Opportunity to partner with unique subscription services that provide pressings for smaller, local bands and tap into the growing demand for vinyl records.
