The Kendall and Kylie Jenner app draws inspiration from half sister Kim Kardashian's widely successful Hollywood mobile game. The sisters gave fans a sneak peek at their new app game on February 12 and it has already resulted in plenty of social media buzz.
After almost a year of announcing that they will be developing their app with Glu Mobile (developers of the Kim Kardashian Hollywood app), it is finally on the verge of release.
It may be their first but definitely not their last mobile game app as Glu Mobile's CEO, Niccolo de Masi was quoted saying, "Kendall and Kylie Jenner bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry. We are pleased to partner with them over the 5-year contract term".
What Makes This Trend Stand Out
- Mobile Gaming Apps
- Disruptive innovation opportunity: Develop mobile games featuring popular celebrities to attract new audiences and increase user engagement.
- Celebrity Brand Power
- Disruptive innovation opportunity: Collaborate with celebrities to develop apps that leverage their influence and connect with untapped markets.
- Social Media Buzz
- Disruptive innovation opportunity: Create app experiences that generate online buzz and foster user engagement on social media platforms.
Sectors Adopting This
- Mobile Gaming
- Disruptive innovation opportunity: Integrate popular celebrities into mobile game development to captivate users and elevate the gaming experience.
- Celebrity Partnerships
- Disruptive innovation opportunity: Collaborate with celebrities to create unique app experiences that enhance brand visibility and attract new audiences.
- Social Media Marketing
- Disruptive innovation opportunity: Develop app strategies that leverage social media platforms to generate viral buzz and drive user engagement.
