The Taco Bell website has introduced online ordering, with a fully customizable menu.
Visitors to the newly released 'ta.co' can order their indulgent Mexican meal online and then skip the line when they arrive at the restaurant. More importantly, users of the online ordering feature can take advantage of the customizable menu to order their dream creations, with limitless available add-ons and substitutions. The customizable menu lets customers swap out the sauce on their taco, add extra sides to their combo or put gravy on anything. They can essentially design their perfect meal.
Offering this level of personalization online allows Taco Bell to give their customers exactly what they want, while reducing lines and ordering volume in their physical restaurants. It's a win-win for the restaurant and for Mexican food junkies with particular palates.