The Doughnut Time Bondi Beach pop-up recently opened its doors to beach goers who got to sample the Australian dessert brand's artisanal treats. Celebrating summer, this temporary cafe featured an array of seasonal treats that included Love at First Bite donuts -- infused with a Nutella and marshmallow filling -- along with The Cookie Monster, a Doughnut Time menu item that is deep-fried and Oreo-filled.
This indulgent pop-up cafe also featured inflatable donut giveaways that were handed to beach goers for a limited time. The experiential pop-up celebrates summer and is a fun way to promote Doughnut Time's tasty desserts.
Appealing to Bondi Beach visitors -- youth who respond to experiential marketing and immersive brand activations -- this pop-up promoted a business in a clever way while giving beach goers an experience they wouldn't forget.