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Tropically Inspired Donut Collections

The Krispy Kreme Island Time Collection Has Three Flavors

— May 18, 2021 — Lifestyle
The Krispy Kreme Island Time Collection is a summery lineup of pastries for patrons on the lookout for warm weather-themed treats to enjoy as the temperature continues to rise. The donuts come in three flavors to choose from including the Pina Colada Doughnut, the Island Time Donut and the Key Lime Pie Doughnut, which are each made with a series of sweet flavors for consumers to enjoy. The donuts also maintain a colorful finish with the Island Time Doughnut emblazoned with a small palm tree that transforms the treat into a desert isle.

The Krispy Kreme Island Time Collection is being launched by the brand on Monday, May 17, 2021 but will only be available at participating locations through May 30, 2021.

Image Credit: Krispy Kreme
Trend Themes
1. Summery Donut Treats - The trend of creating new donut flavors to celebrate seasonal changes and themed occasions provides an opportunity for bakeries to tap into niche markets and attract new customers with vibrant color palettes and unique shapes.
2. Tropical-inspired Flavors - The trend of incorporating tropical fruits and flavors in baked goods presents an opportunity for food companies to experiment with new flavor combinations that appeal to adventurous consumers looking for unique taste experiences.
3. Limited-time Offerings - The trend of offering limited-time donut collections create a sense of urgency among customers, encouraging them to try new flavors and visit the establishment before the promotion ends, as well as providing opportunities for bakeries to test and gather feedback on new products.
Industry Implications
1. Bakery Industry - Bakeries can innovate by continuously creating new themed collections and experimental flavors to keep customers engaged and attract new markets based on seasonal trends and occasions.
2. Food and Beverage Industry - Incorporating tropical-inspired flavors in baked goods can create new opportunities to diversify product lines and increase revenue streams in the food and beverage industry.
3. Limited-time Promotional Industry - The trend of offering limited-time donut collections presents an opportunity to launch new products and create buzz through social media and marketing campaigns, making it an attractive strategy for companies specializing in time-specific promotions.
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