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Tech-Centric Pop-Up Shops

The New Google Pop-Up Lets Consumers Test Out the Latest Products

— November 8, 2016 — Business
New York City recently became home to the new Made by Google pop-up shop, which gives consumers a space to test out some of the most innovative and groundbreaking products the company has to offer. While there are no actual products for sale at the pop-up, the temporary space gives consumers a pressure-free environment to explore new technology.

The Google pop-up is located in the heart of New York's SoHo neighborhood and features various interactive spaces that complement the different devices. For instance, consumers can test out Google Home in a setting that resembles a real living room and kitchen or they can sit down in a 360-degree swivel chair to test out the new Daydream VR headsets. There is even a special lighting installation that showcases the low-lighting capabilities of Google's Pixel technology.

Trend Themes
1. Tech-centric Pop-up Shops - Opportunity for brands to create temporary spaces where consumers can test and experience their innovative products.
2. Interactive Retail Environments - Creating immersive and interactive spaces that enhance the product testing experience for consumers.
3. Showcasing Smart Home Technology - Providing consumers with hands-on opportunities to try out and understand the features of smart home devices.
Industry Implications
1. Retail - Brands can capitalize on the trend of tech-centric pop-up shops to create unique and engaging retail experiences.
2. Consumer Electronics - The consumer electronics industry can leverage interactive retail environments to showcase and demonstrate their latest tech products.
3. Smart Home - The smart home industry can benefit from showcasing their products in interactive spaces, helping consumers to understand and experience the convenience and capabilities of smart home technology.
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