Lyft and Budweiser, one of the world's biggest ridesharing apps and one of the world's biggest beer companies, respectively, have partnered in recognition of the dangerous connection between the two companies' products. Drunk driving is a major public safety concern, and so Lyft and Budweiser will be working with one another to offer free rides in an effort to prevent inebriated people from getting behind the wheel.
Through the deal, Lyft users can get a Budweiser-sponsored $10 coupon for free through the Lyft website. These coupons will be added to Lyft users' credits, however they can only be claimed once per weekend.
The program, which begins September 16 and runs until the end of the year in New York, Colorado, Illinois, and Florida, is expected to provide around 80,000 free rides.