Building on the success of companies such as Birchbox, the popular fashion blog 'Muslim Girl' is launching a subscription box service that is specifically tailored to Muslim women. With few beauty brands offering products that meet the needs of Muslim consumers, this new service offers more choice for an underserved demographic.
The Muslim Girl subscription box service will be available on a monthly basis and each box will feature a different theme. Within each box, customers will find a selection of beauty products, a scarf that can be worn as a hijab if desired and some other surprise goodies. All of the products are tailored to the needs of the modern Muslim woman, with an emphasis on self-expression and empowerment. As Muslim Girl's founder Amani Al-Khatahtbeh explains, "We want to bridge the gap between brands and Muslim women, and actually serve the real needs and lifestyles of Muslim women in today's world."