'FameBit' is the name of an influencer marketing platform that connects creators and brands directly with one another. To be eligible as a creator on the platform, an influencer needs to have at least 5,000 followers, which opens the doors to sponsorship from global brands like adidas, L’Oréal and Sony, among others.
On the marketer side, brands are able to register their products on FameBit and pay creators to include them in their videos with endorsements that begin at $100. FameBit was recently acquired by YouTube, although FameBit also makes it possible for influencers to share sponsored content across a variety of platforms like Twitter, Vine and Instagram.
Leading brands are using influencer marketing as a means of leveraging the right creators to tell the story of their products, while also making the most of a cost-effective strategy for customer acquisition.