Don't be fooled by the elitist tone of a "members-only" coffee shop because this cafe can probably save you some money with its bottomless coffee. 'Fair Folks & a Goat' is an offbeat cafe and retail space in Greenwhich Village that offers customers a subscription of 25 dollars a month for unlimited coffee, tea, latte, espresso and lemonade. Becoming a member also gets you discounts on some of the store's available merchandise including beaded bracelets and watercolor paintings.
Fair Folks & a Goat has had a steadily growing consumer base but has gained new members by throwing unique parties and hosting intimate concerts. Its creative business model is also reflected in the store's eclectic collection of members. Bottomless coffee regulars include a Chinese translator, a psychotherapist, Apple clerks and coffee-loving students.
Key Themes Behind This Trend
- Members-only Hospitality Venues
- Opportunities to create exclusive cafes, bars, and restaurants that offer unique experiences to customers through memberships.
- Subscription-based Business Models
- Disruptive innovation opportunities in industries that offer a subscription-based business model, such as coffee shops and retail spaces.
- Alternative Retail Offerings
- Innovative retail offerings that showcase a unique experience for customers, ranging from artisanal coffee to handmade jewelry and paintings.
Where This Applies
- Coffee Shops
- Opportunities to provide coffee shop services that function as members-only cafes, showcasing unique membership benefits and offerings.
- Retail Spaces
- Potential for retail spaces to introduce membership options, offering exclusive discounts, products, and events to its members.
- Hospitality Venues
- Disruptive opportunities in the hospitality industry to create members-only venues that offer unique experiences and regular events exclusive to members.
