This stylish example of French bakery branding successfully communicates the aesthetic of the Mexican pastry chain. While Boulangerie 41 had built a solid reputation around the quality and authenticity of their pastries and coffee, they needed a packaging design scheme that was just as enticing to engage with consumers unfamiliar with the brand.
Included in the visual branding scheme is bags for coffee beans, packaging for macarons, to-go coffee cups, business cards, menus, wax paper for wrapping sandwiches and wallpaper for the cafe interiors. The meun at Boulangerie 41 is filled with well-rounded, healthy cafe eats.
In order to create a dynamic and appealing visual identity for the French bakery chain, Boulangerie 41 tapped the design team at Mexico City-based Los Nephews.