This stylish example of French bakery branding successfully communicates the aesthetic of the Mexican pastry chain. While Boulangerie 41 had built a solid reputation around the quality and authenticity of their pastries and coffee, they needed a packaging design scheme that was just as enticing to engage with consumers unfamiliar with the brand.
Included in the visual branding scheme is bags for coffee beans, packaging for macarons, to-go coffee cups, business cards, menus, wax paper for wrapping sandwiches and wallpaper for the cafe interiors. The meun at Boulangerie 41 is filled with well-rounded, healthy cafe eats.
In order to create a dynamic and appealing visual identity for the French bakery chain, Boulangerie 41 tapped the design team at Mexico City-based Los Nephews.
What's Driving This Trend
- Stylish French Bakery Branding
- Opportunity for innovative design schemes that effectively communicate the aesthetic of a bakery brand.
- Engaging Packaging Design
- Opportunity to create packaging that entices and engages with consumers unfamiliar with a brand.
- Dynamic Visual Identity
- Opportunity to develop a vibrant and appealing visual identity for a bakery chain.
Who This Affects Most
- Food and Beverage
- Opportunity for innovative branding and packaging design in the food and beverage industry.
- Graphic Design
- Opportunity for graphic designers to create visually appealing designs for packaging and branding.
- Hospitality
- Opportunity to enhance the visual identity of cafes and restaurants to attract customers.
