Dave Asprey first took world of coffee by storm in 2009 by sharing his recipe for Bulletproof Coffee—now, he plans to continues bringing delight to java drinkers by opening a Bulletproof Coffee ship in Santa Monica, California.
The black coffee blended with butter will be prepared at this cafe with high-tech brewing equipment that includes metal filters to precisely measure temperature, time and pressure during the brewing process.
Since branding is a big part of what has made Bulletproof Coffee such a success, there will be plenty of on-brand merchandise available and baristas will instead be referred to as "coffee hackers." Since the coffee itself is potent enough to serve as a meal replacement, the face will not serve breakfast. However, a lunch menu will be offered later in the day, emphasizing high-quality healthy fats and grass-fed animal products.