Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Starbucks Store Eliminated Lines by Introducing Text Message Orders

 - Nov 2, 2015
References: news.starbucks & psfk
This Starbucks store in London aims to bring back the respect and love of the coffee making process by eliminating lineups and receiving orders through text messages. Upon arrival, customers are invited to have a seat while waiting.

Merging the worlds of cafe and bar, this Starbucks store location will let people sit comfortably at the coffee bar and watch the baristas in action. Like a restaurant, the orders will be brought to the customer, making the entire coffee experience enjoyable and relaxed, instead of rushed and stressful.

In an effort to move towards an entirely app-run store, Starbucks is heading to the future by using technology to its advantage while simultaneously rebranding itself as a cozier and more artisanal coffee shop.