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Line-Free Coffee Shops

This Starbucks Store Eliminated Lines by Introducing Text Message Orders

— November 2, 2015 — Marketing
This Starbucks store in London aims to bring back the respect and love of the coffee making process by eliminating lineups and receiving orders through text messages. Upon arrival, customers are invited to have a seat while waiting.

Merging the worlds of cafe and bar, this Starbucks store location will let people sit comfortably at the coffee bar and watch the baristas in action. Like a restaurant, the orders will be brought to the customer, making the entire coffee experience enjoyable and relaxed, instead of rushed and stressful.

In an effort to move towards an entirely app-run store, Starbucks is heading to the future by using technology to its advantage while simultaneously rebranding itself as a cozier and more artisanal coffee shop.
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