The Heritage Bicycles General Store is one of three Chicago bicycle shops from the Heritage brand that boasts a charming coffeeshop atmosphere that complements its retail space. Located in Chicago's Lakeview neighborhood, the Heritage Bicycles General Store resides in a building that dates back to 1901 and has the crown molding and exposed wooden beams to show for it.
Heritage Bicycles is a great example of innovative entrepreneurs realizing the potential in creating multifunctional commercial spaces that also serve as creative hubs for like-minded individuals.
In terms of contemporary youth culture, there is surely a connection to be made between consumers of gourmet coffee and purveyors of fixie bicycles. When viewed in from this perspective, Heritage seems less of a niche concept cafe and more of an exploration of lifestyle.