The Naked Marshmallow Co. offers dessert treats that are popular among adults and children alike.
The company decided to revamp its brand identity, and enlisted the creative agency 'Design Happy' to do so. The resulting imagery is a combination of playful and sophisticated, diverting significantly from the way most marshmallows are packaged. The brand offers marshmallows as well as small batch, marshmallow-flavored vodka and gin, which follow the same aesthetic as the other products. The Naked Marshmallow Co.'s ability to offer sophisticated branding makes the products themselves appear to be high quality, artisan food items.
This company does an excellent job at representing itself as one that is targeted towards people of all ages with a sweet tooth.