Millennials are on the mind of many major brands around the world, so this Peet's Coffee & Tea branding idea is a concept of how a brand could rethink itself to draw in new customers and please existing ones.
Designed by YunJu Yeow of the ArtCenter College of Design, the Peet's Coffee & Tea packaging is simple in aesthetic, utilizes a wholesome font and is focused on convenience.
Each of the different coffee blends has been personified when describing the product's taste and name. For example, one of the whole bean bags reads, "Rich and Complex. I'm Major Dickason." It's this attention to detail that makes the project Peet's Coffee & Tea branding idea a true winner for being funny, approachable and relevant for younger consumers.