The protein drink brand Koia completely rebranded for a new name and packaging that is more modern and reflective of its healthy products.
Before switching to the name Koia, the brand was previously known as 'Raw Nature' and its products were offered in small bottles with relatively standard labeling. Koia's new brand identity is more focused on the product's plant-powered base and the logo of the brand is meant to resemble a "fingerprint" of a plant. Each product in this range is based in almond milk, contains protein from hemp, rice and peas and is flavored with ingredients like coconut, vanilla and cinnamon.
The brand Koia was able to reinvigorate its identity and as a direct result of that process, was granted national distribution within Whole Foods.
Plant-Powered Protein Drinks
More Stats +/-
Multi-Course Meal Containers
Gingerbread-Flavored Coffee Drinks
Candy Cane-Coated Donuts
Spooky Soda Cans
Meatball Vending Machines
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Brand 'Koia' Offers Protein Drinks Based in Almond Milk
- By: Mishal OmarNov 3, 2016