The protein drink brand Koia completely rebranded for a new name and packaging that is more modern and reflective of its healthy products.
Before switching to the name Koia, the brand was previously known as 'Raw Nature' and its products were offered in small bottles with relatively standard labeling. Koia's new brand identity is more focused on the product's plant-powered base and the logo of the brand is meant to resemble a "fingerprint" of a plant. Each product in this range is based in almond milk, contains protein from hemp, rice and peas and is flavored with ingredients like coconut, vanilla and cinnamon.
The brand Koia was able to reinvigorate its identity and as a direct result of that process, was granted national distribution within Whole Foods.