The protein drink brand Koia completely rebranded for a new name and packaging that is more modern and reflective of its healthy products.
Before switching to the name Koia, the brand was previously known as 'Raw Nature' and its products were offered in small bottles with relatively standard labeling. Koia's new brand identity is more focused on the product's plant-powered base and the logo of the brand is meant to resemble a "fingerprint" of a plant. Each product in this range is based in almond milk, contains protein from hemp, rice and peas and is flavored with ingredients like coconut, vanilla and cinnamon.
The brand Koia was able to reinvigorate its identity and as a direct result of that process, was granted national distribution within Whole Foods.
Key Themes Behind This Trend
- Plant-based Nutrition
- Disruptive innovation opportunity: Develop innovative plant-based protein drinks that cater to the growing demand for plant-powered products.
- Health-conscious Packaging
- Disruptive innovation opportunity: Create sustainable and visually appealing packaging designs that reflect the health benefits of the product.
- Protein From Alternative Sources
- Disruptive innovation opportunity: Explore new protein sources beyond traditional options like whey or soy, such as hemp, rice, and peas.
Where This Applies
- Beverage Industry
- Disruptive innovation opportunity: Innovate and expand the market for protein drinks by introducing new plant-powered options.
- Food Packaging Industry
- Disruptive innovation opportunity: Develop sustainable and visually appealing packaging solutions for health-focused products.
- Plant-based Food Industry
- Disruptive innovation opportunity: Create new plant-based protein products to meet the growing demand for healthier and sustainable food options.
