Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Restaurant 'Yaposhka' Has a Dynamic New Visual Theme

 - Dec 8, 2016
References: gladhead & thedieline
Yaposhka is a Japanese restaurant and delivery service based in Ukraine and its brand identity was recently developed by the creative agency 'Glad Head.'

The agency decided to create a visual identity that was vibrant and playful as opposed to muted and sophisticated. Everything from the sushi boxes and chopstick coverings to the sauce pods and alcohol bottles use similar graphic themes. These themes include bright pops of color coupled with illustrative patterns, with the Yaposhka name and logo being apparent on each item. The products work to create a unique brand identity for a style of restaurant that tends to be more minimalist and rustic.

The Yaposhka restaurant's packaging and identity come together to label the space as quirky, flavorful and experiential.