Yaposhka is a Japanese restaurant and delivery service based in Ukraine and its brand identity was recently developed by the creative agency 'Glad Head.'
The agency decided to create a visual identity that was vibrant and playful as opposed to muted and sophisticated. Everything from the sushi boxes and chopstick coverings to the sauce pods and alcohol bottles use similar graphic themes. These themes include bright pops of color coupled with illustrative patterns, with the Yaposhka name and logo being apparent on each item. The products work to create a unique brand identity for a style of restaurant that tends to be more minimalist and rustic.
The Yaposhka restaurant's packaging and identity come together to label the space as quirky, flavorful and experiential.