Yaposhka is a Japanese restaurant and delivery service based in Ukraine and its brand identity was recently developed by the creative agency 'Glad Head.'
The agency decided to create a visual identity that was vibrant and playful as opposed to muted and sophisticated. Everything from the sushi boxes and chopstick coverings to the sauce pods and alcohol bottles use similar graphic themes. These themes include bright pops of color coupled with illustrative patterns, with the Yaposhka name and logo being apparent on each item. The products work to create a unique brand identity for a style of restaurant that tends to be more minimalist and rustic.
The Yaposhka restaurant's packaging and identity come together to label the space as quirky, flavorful and experiential.
Why This Trend Is Growing
- Playful Branding
- There is an opportunity for creative agencies to adopt a more playful and vibrant approach to branding for restaurants and food delivery services.
- Graphic Identity Themes
- Restaurants can create a unique and cohesive brand identity by incorporating graphic themes across all their packaging and marketing collateral.
- Experiential Marketing
- There is an opportunity for restaurants to promote themselves as colorful and experiential by creating visually engaging packaging and marketing materials.
Industries Being Reshaped
- Creative Agencies
- Creative agencies can tap into the trend of more playful restaurant branding opportunities.
- Restaurants and Food Delivery Services
- Restaurants and food delivery services can benefit from creating a unique and cohesive graphic identity that sets them apart from competitors.
- Packaging and Marketing Materials Industry
- There is an opportunity for packaging and marketing materials companies to offer more visually engaging and unique products to restaurants and food delivery services.
