GIGI Bloks is a Latvian children's toy that encourages creativity in all realms. A set of building blocks that can be drawn, written and painted on, the possibilities of GIGI Bloks are endless and are ideal for children to experiment with.
Designed by Jānis Andersons, the packaging concept for GIGI Bloks speaks to the modern parent especially in function: the cardboard that makes up most of the packaging is reconfigured post-purchase to create the blocks themselves. The blocks are easily transportable given that they can be folded and then rebuilt, making them ideal for storing as well.
The overall experience of GIGI Bloks is suited to the modern parent who is concerned with the environmental affect of the product and how much mess it will make.