Marco Schembri is an Italian graphic designer who has creatively put together a series of company emblems rebranded to reflect the products and services each brand sells. The logos are creatively adapted to focus more so on what the brand products offer, giving consumers an instantaneous understanding of what the products do for the the shopper.
The reimagined logos offer a much more realistic interpretation of each company, as the emblems by Schembri creatively embody the essence of the brand as well as its product uses and effects. For example, Schembri rebrands the Absolut vodka logo to be blurry to highlight alcohol impairment and the Gillette emblem to have a slice through it. In addition, the logo for Durex condoms adapts the brand name to be shown within the contraceptive.