'Tet' is the Lunar New Year celebrated in Vietnam and Coca-Cola has unique new branding that was designed to celebrate Tet 2017.
The branding was designed by the Vietnamese creative agency 'Ki Saigon' for Coca-Cola cans in the country. The cans feature the signature red color of Coca-Cola and are decorated with gold images and embellishments. The end result is a cultural product that people can purchase as keepsakes that celebrate the beautiful festivities that people take part in during the Lunar New Year.
By honoring this celebration with a limited-edition can designed by a Vietnamese agency, Coca-Cola ensures that it stays true to the celebration's cultural roots while simultaneously marketing itself.