Olaya Spice & Tea House has been in business since 1894, and the brand's identity was recently revamped in order to combine its heritage with a more contemporary design.
The El Salvador-based family company enlisted the creative agency 'Elemasele Studio' to create its revamped brand identity. The result imagery used an accented 'a' as its primary logo, while minimalist black and white tins make up the rest of the packaging. The spices the brand offers come in black tins with white branding and small images of the spice themselves, while the tea tins come in white and are covered in small circular images of their contents.
The Olaya Spice & Tea House is able to maintain its heritage while also suiting the design expectations of the modern consumer.
What Makes This Trend Stand Out
- Heritage Branding
- Explore ways to refresh outdated brand identities, while still preserving heritage and history.
- Minimalist Packaging
- Create minimalist packaging designs to attract modern consumers who value simplicity and elegance.
- Visual Branding
- Consider using visual branding elements that have a strong impact and are simple but memorable.
Sectors Adopting This
- Food & Beverage
- Revamp your food or beverage brand identity to incorporate both heritage and modern design elements to attract more consumers.
- Packaging
- Design minimalist packaging that is visually appealing and functional, while also preserving the brand's identity and heritage.
- Creative Agencies
- As a creative agency, offer heritage-inspired branding services to revive old brands and make them relevant in today's market.
