The brand-promoting maple syrups by the creative agency 'Believe In' were designed to send to clients, prospects and friends of the studio.
Wanting to celebrate the launch of their new Canadian studio, Believe In chose to design a limited-edition maple syrup bottles titled 'Uproot.' The syrups not only function as gifts for the agency to give to clients and potential prospects, but are also able to promote the brand's ability to design elegant packaging. The Uproot syrups come in cylindrical glass bottles and feature minimalist labels -- a far cry from the traditional or rustic branding with which most maple syrups are packaged.
The brand-promoting syrups function as both a gift and an example of the agency's potential.