Godiva's Holiday Gift Box Re-Imagines the Practice of Re-Gifting

 - Dec 12, 2016
References: mccannny & thedieline
Chocolate and Christmas go hand-in-hand and the gourmet chocolate brand Godiva is offering a holiday edition box that takes away the social stigma of re-gifting.

The act of re-gifting – giving to someone a gift given to you – is generally frowned upon, but can save money and put an item to use that would not have otherwise been used. The Godiva holiday edition chocolate box provides a way for people to re-gift in a way that is socially acceptable. The large box's design is reminiscent of the design of matryoshka dolls, with boxes opening up to reveal smaller ones within. One box on each level is labeled as 'To Keep' while the other is labeled 'To Give.'

This Godiva chocolate box works to create a unique gift-giving experience for consumers during the holiday season.