Multipurpose Shaving Products

The Gillette All Purpose Styler Serves as a Trimmer, Shaver & Edger

Gillette's handy All Purpose Styler can help men keep their facial hair in check and is a go-to Movember accessory for many. Not only does the multipurpose tool help men maintain the perfect above-the-lip style, but it can also be used even after the mustaches are gone to achieve a perfectly smooth shave.

Unlike an ordinary razor, the Gillette All Purpose Styler is an all-in-one grooming tool that can be used to achieve virtually any facial hair style. Beyond the power blade shaver, the tool also comes with a Waterproof Power Trimmer complete with three exchangeable combs for maintaining consistent length and an even trim. There is also a third tool called the Precision Trimmer, which can be used to clean up edges and add finishing touches to any look.

For men looking for a way to tackle multiple grooming issues without investing in a number of different tools, the Gillette All Purpose Styler is the perfect solution.

Multi-function Grooming Tools
Developing grooming products that have multiple functions in one tool creates opportunities for companies to streamline men’s grooming routines.
Customizable Grooming Tools
Developing grooming products with multiple interchangeable components or modes of operation creates opportunities for companies to create personalized grooming routines.
Sustainability in Grooming
Developing grooming tools that are made with sustainable materials and processes could create disruptive innovation opportunities in the grooming industry.

Who This Affects Most

Grooming Products
Developing more advanced grooming products for men creates opportunities for companies to innovate and provide customers with more efficient and personalized options.
Sustainable Product Design
Incorporating sustainable design practices in grooming products creates opportunities for companies to differentiate from competitors and meet growing consumer demand for sustainable and eco-friendly products.
Retail
Partnering with grooming companies that prioritize sustainable practices creates opportunities for retail companies to promote responsible consumption and meet evolving consumer preferences.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 72%
Freshness 8%