Two22 is a producer of high-end personal care products that sets themselves apart by offering customized skincare serums that are highly tailored to an individual's specific set of needs.
Rather than offering a quiz, as many brands that offer personalized beauty products do, Two22 has its customers undergo a genetic test by sending a swab in the mail to assess their skin type on a deeper level. After a client's issues and needs have been diagnosed, the brand chooses a "biological serum" to address the challenges faced by the individual.
In the making of its custom skincare serums, Two22 takes great care to exclude synthetic ingredients, as well as ingredients that are tested on animals. Instead, it favors natural compounds from fruits and seeds, as well as probiotics that help with cellular regeneration and preventing or reducing the appearance of wrinkles.