Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Two22 Makes Personalized Organic Skin Serums Following a Genetic Test

 - Apr 27, 2017
References: & thedieline
Two22 is a producer of high-end personal care products that sets themselves apart by offering customized skincare serums that are highly tailored to an individual's specific set of needs.

Rather than offering a quiz, as many brands that offer personalized beauty products do, Two22 has its customers undergo a genetic test by sending a swab in the mail to assess their skin type on a deeper level. After a client's issues and needs have been diagnosed, the brand chooses a "biological serum" to address the challenges faced by the individual.

In the making of its custom skincare serums, Two22 takes great care to exclude synthetic ingredients, as well as ingredients that are tested on animals. Instead, it favors natural compounds from fruits and seeds, as well as probiotics that help with cellular regeneration and preventing or reducing the appearance of wrinkles.