West Coast Shaving is disrupting the grooming industry by launching a new way to sell safety razors. Typically safety razors are sold in one piece, sometimes with different heads that can be mixed and matched to suit one's preferences.
The new products from West Coast Shaving include 16 newly designed handles and four interchangeable heads, which makes for a total of 64 possible safety razor configurations that can be created.
Now that many consumers are making concerted efforts to cut down on the amount of waste that they produce, safety razors are once again coming into popularity for both men and women as an alternative to cartridge razors. As well as being much more environmentally friendly because fewer replacement parts have to be acquired over time, the style of safety razors appeals to a growing consumer desire for simple, nostalgic products.