Soccer legend David Beckham recently announced that he will be teaming up with Biotherm Homme on a new skincare line for men. While the famous athlete has already signed on as a spokesman for the brand, now he is working on designing his own line of products.
Although the new collection will not be available until 2017, Beckham has already confirmed that the line will consist of much more than just razors and aftershave. Based on his latest commercial for Biotherm Homme, the line is likely to focus on Beckham's quick and simple routine of cleansing and moisturizing.
As male grooming products continue to rise in popularity, Beckham's new skincare line for men is likely to appeal to a growing number of consumers concerned about taking care of their skin.