Function of Beauty's Popup Offers a Bespoke Beauty Range

 - Dec 21, 2016
References: functionofbeauty & fashionweekdaily
As consumers' demand for organic and bespoke beauty products continues to grow, more and more independent retailers are aiming to offer goods that fulfill this desire -- something that Function of Beauty has excelled at.

"Turning Mulberry Street’s Ruby’s Cafe into a chic chemistry lab that churns out customized, personalized haircare," the brand gave eco-conscious beauty buffs a chance to create products designed to fit their specific hair needs.

Resembling cold pressed juice products, the shop's shampoos and conditioners were all created using natural ingredients while its interior was fitted with high-tech lab equipment. Additionally, a staff of lab coat-clad scientists worked to create shoppers' bespoke beauty picks, ensuring satisfaction and a product range that corresponded with varying needs.