As consumers' demand for organic and bespoke beauty products continues to grow, more and more independent retailers are aiming to offer goods that fulfill this desire -- something that Function of Beauty has excelled at.
"Turning Mulberry Street’s Ruby’s Cafe into a chic chemistry lab that churns out customized, personalized haircare," the brand gave eco-conscious beauty buffs a chance to create products designed to fit their specific hair needs.
Resembling cold pressed juice products, the shop's shampoos and conditioners were all created using natural ingredients while its interior was fitted with high-tech lab equipment. Additionally, a staff of lab coat-clad scientists worked to create shoppers' bespoke beauty picks, ensuring satisfaction and a product range that corresponded with varying needs.
Customized Hair Care Labs
More Stats +/-
Wholesome Beauty Retailers
Breakaway Electronic Stores
Offline Retailer Markets
South Korean Beauty Flagships
Rustic Soap Stores
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.