Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare

 - Mar 16, 2017
References: straight
Nordstrom Vancouver recently introduced fans to a K-Beauty kiosk that spotlights the best in Korean skincare and makeup products. Targeting an audience of Millennial beauty buffs, this in-store activation offers best-selling creams, cleansers, sheet masks and even mascaras from top K-Beauty brands like Too Cool for School, DTRT and Me Factory.

Synonymous with exclusivity and luxury, the Nordstrom brand goes ones step further to appeal to those seeking niche and cultural beauty offerings. Beyond the Koran market, K-Beauty products have grown increasingly popular in North America and are inspiring more major retailers to branch out when it comes to the brands that they traditionally carry.

In addition to its cultural theme, this beauty counter at Nordstrom also boasts eye-catching packaging and color-coded product displays that draw consumers in.