In order to advertise the newest Victor & Rolf fragrance, Flowerbomb, L'Oreal Luxe created a promotional pink taxi that's loaded with matching rosy flowers. The Flowerbomb Taxi features an all-pink exterior that's branded with a few black stripes that tie into the look of the designer perfume bottle. Where the pink taxi really sets itself apart is its interior, which is also covered in pink suede upholstery and more than 1,000 flowers that represent a #FlowerbombSurprise.
The promotional pink taxi will be driving around the UK, transporting beauty bloggers and other influencers to retail outlets and fragrance-focused activations.
With the rise of ridesharing, taxis have become popular ways to share information about a newly released product or service in an experiential, useful and share-worthy way.