The LANEIGE BB Cushion is a popular product that's made to moisturize skin while giving it a flawless and glowing appearance simultaneously.
Looking to promote its product to consumers in a more personal and memorable way, the company decided to take it on tour. With Korean model Hwang Se-On, makeup artist Cat Koh and others contributing their expertise, the pop-up stores for LANEIGE BB Cushion have seen success thus far. In order to spread word through social media about the events, the company made sure to invite some of each area's biggest influencers.
Not only that, but LANEIGE also provided entertainment for attendees by inviting the winners of Dancing 9 to perform, a well-loved South Korean TV program. Consumers at the event for LANEIGE BB Cushion therefore had the chance to try out the product for themselves while learning more about the brand and snapping some highly shareable photos for themselves.