Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Lush Cosmetics' Immersive Theater Event for Christmas is Multi-Sensory

 - Nov 27, 2015
References: lush & eventmagazine
In order to enhance the enjoyment of watching films like High Fidelity, Elf and Home Alone, Lush Cosmetics is running an immersive theater event that will pair these beloved Christmas classics with scents.

The multi-sensory 'Scented Cinema Experience' is being operated in partnership with StudioXag, which will see the lower floor of Lush' Oxford Street store into a cinema with a retro feel. In addition to being a treat for the eyes and nose, the cinema will also serve light refreshments like popcorn and drinks, as well as dishes from a tuck shop on site. At the cinema, people are encouraged to share their experiences using the #ScentedCinema tag.

Since Lush Cosmetics is known for its fragrant stores and products, the initiative is a perfect tie-in with the brand's line of Gorilla Perfume products.