In order to enhance the enjoyment of watching films like High Fidelity, Elf and Home Alone, Lush Cosmetics is running an immersive theater event that will pair these beloved Christmas classics with scents.
The multi-sensory 'Scented Cinema Experience' is being operated in partnership with StudioXag, which will see the lower floor of Lush' Oxford Street store into a cinema with a retro feel. In addition to being a treat for the eyes and nose, the cinema will also serve light refreshments like popcorn and drinks, as well as dishes from a tuck shop on site. At the cinema, people are encouraged to share their experiences using the #ScentedCinema tag.
Since Lush Cosmetics is known for its fragrant stores and products, the initiative is a perfect tie-in with the brand's line of Gorilla Perfume products.