The Joya Studio Lets Consumers Witness the Fragrance-Making Process

 - Feb 6, 2016
References: joyastudio & vogue
The Joya Studio is a fragrance boutique that invites consumers to immerse themselves in the experience of perfume-making and witness the product as it moves from aromas to a packaged product. The store offers tours of its factory space allowing consumers to be a part of process in an apothecary setting.

Perfume is a popular commodity, but often consumers see it in its final stage rather than in any of its making process. The Joya Studio offers an element of brand transparency to its products by inviting consumers to come in and see how the company puts together its scent products. Guests can choose their favorite scents from the shop and take part in a guided tour that allows them to see exactly how the cosmetic is being made. This creates a certain level of trust between consumer and brand as the buyer is allowing to see how the product is made without any curtains.