Located on New York City's Wooster Street, the new Byredo store by brand founder Ben Gorham & Swedish architect Christian Halleröd is a stunning simplistic retail space from the cult Stockholm-based brand. The elegant SoHo boutique features upleveled materials such as Canadian douglas fir ceiling beams and a large monumental glass block that elevate the space to the atmosphere of a contemporary art gallery.
Achieving an understated Scandinavian aesthetic, the recently opened Byredo store features the brand's range of artisanal fragrances and leather accessories. Later, the boutique will include a bespoke leather and fragrance atelier. The inclusion of leather and eyewear offerings from the brand speak to the expansion that Ben Gorham has been working on for some time.