The Byredo Shop in Soho is the Swedish Brand's First in the US
Rebecca Byers — September 25, 2015 — Business
References: superfuture
Located on New York City's Wooster Street, the new Byredo store by brand founder Ben Gorham & Swedish architect Christian Halleröd is a stunning simplistic retail space from the cult Stockholm-based brand. The elegant SoHo boutique features upleveled materials such as Canadian douglas fir ceiling beams and a large monumental glass block that elevate the space to the atmosphere of a contemporary art gallery.
Achieving an understated Scandinavian aesthetic, the recently opened Byredo store features the brand's range of artisanal fragrances and leather accessories. Later, the boutique will include a bespoke leather and fragrance atelier. The inclusion of leather and eyewear offerings from the brand speak to the expansion that Ben Gorham has been working on for some time.
Achieving an understated Scandinavian aesthetic, the recently opened Byredo store features the brand's range of artisanal fragrances and leather accessories. Later, the boutique will include a bespoke leather and fragrance atelier. The inclusion of leather and eyewear offerings from the brand speak to the expansion that Ben Gorham has been working on for some time.
Trend Themes
1. Artisan Fragrance Retail - Opportunity for other brands to create unique retail spaces that elevate the shopping experience to that of an art gallery.
2. Bespoke Ateliers - The inclusion of a bespoke leather and fragrance atelier showcases the demand for customized products and experiences.
3. Expansion of Premium Brands - The inclusion of leather and eyewear offerings demonstrates the trend of premium brands expanding into new product categories.
Industry Implications
1. Retail - Retailers can take inspiration from the Byredo store and create elevated, minimalist spaces that provide a unique shopping experience.
2. Fragrance - The trend of artisan fragrance retail offers opportunities for fragrance brands to showcase their products in curated, aesthetically pleasing environments.
3. Luxury Goods - The expansion of premium brands into new product categories, such as eyewear and leather accessories, presents growth opportunities for the luxury goods industry.
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