This summer, Brancott Estate will make appearances at festival and use virtual reality technology in order to share vineyard tours of its grounds with attendees.
The virtual experience will take place from within a Red Shed pop-up, giving festival-goers the chance to discover more about the birthplace of Marlborough Sauvignon Blanc through an Oculus headset. The multi-sensory VR tour and tasting will give people the chance to virtually visit the Marlborough wine region and its vineyards, giving them a newfound appreciation and understanding for wine.
The first festival Brancott Estate is set to visit with this experiential pop-up is Camp Bestival at Lulworth Castle in Dorset. Festival experiences of this kind have become popular for completely immersing festival attendees in a new environment with VR technology.